IFEMA AND MESSE FRANKFURT CREATE AN ALLIANCE IN ORDER TO ORGANISE MOTORTEC AUTOMECHANIKA IBÉRICA
Feria de Madrid will host the staging of MOTORTEC AUTOMECHANIKA Ibérica, a show that has resulted from an alliance between IFEMA and Messe Frankfurt that was formally established last 12th March by the heads of the two trade fair bodies. During the press conference that preceded the signing ceremony, Luis Eduardo Cortés, the Chairman of the IFEMA Executive Committee, stated that "this agreement seeks to boost the international character and appeal of the Show, whilst also ensuring that the participating companies enjoy greater projection abroad".